They had previously produced a series of animated explainer videos but wanted something different – more engaging. This 60-second video was commissioned with a 30-second and 15-second cutdown required. The 30-second spot was to be played at live NRL Roosters games, as WorldFirst is one of their sponsors.
The films must appeal to three main demographics:
Rather than explaining how and what the company do, we wanted to focus on what the service means for customers. What is a visual representation of making the most of your money look like?
To achieve our goal, we developed a strong, simple script designed to intrigue and inspire a sense of achievement and possibility: “What’s your next?” (inspired by the brand’s guidelines and messaging). We chose to use text instead of voiceover to communicate key ideas while accommodating use on Social – where many views occur without sound. A rapid-fire edit takes the viewer on an exciting visual journey. We see a range of demographics achieving their goals across some of the world’s most famous cities. This was all brought together with an emotive, industrious music track. The overall message becomes clear: no matter what your economic dreams are, as an individual, online seller or company, WorldFirst can help you make the most of your money…
60s brand film
30s advertising spot
15s social media commercial