World First - Brand film

The execution of the project was very professional and the team were able to work within our given deadline. The team provided creative direction throughout the project and worked hard to accommodate our requirements and objectives. The end product did not disappoint. We look forward to working with Good Eye Deer again in the future.

Duncan Khoury, Head of Marketing, Australia and Singapore, WorldFirst

World First Brand Films Video Production Company Sydney

the brief

WorldFirst Australia wanted an emotive film to showcase their international currency exchange offering. 



They had previously produced a series of animated explainer videos but wanted something different – more engaging. This 60-second video was commissioned with a 30-second and 15-second cutdown required. The 30-second spot was to be played at live NRL Roosters games, as WorldFirst is one of their sponsors.


The films must appeal to three main demographics:

  • Expatriates (sending or spending money abroad)
  • Online sellers (conducting international business)
  • Companies trading internationally

our approach

Getting audience buy-in is critical if you want to produce an effective brand film. That is where we started with WorldFirst.

Rather than explaining how and what the company do, we wanted to focus on what the service means for customers. What is a visual representation of making the most of your money look like? 


To achieve our goal, we developed a strong, simple script designed to intrigue and inspire a sense of achievement and possibility: “What’s your next?” (inspired by the brand’s guidelines and messaging). We chose to use text instead of voiceover to communicate key ideas while accommodating use on Social – where many views occur without sound. A rapid-fire edit takes the viewer on an exciting visual journey. We see a range of demographics achieving their goals across some of the world’s most famous cities. This was all brought together with an emotive, industrious music track. The overall message becomes clear: no matter what your economic dreams are, as an individual, online seller or company, WorldFirst can help you make the most of your money…


Assets Produced:

60s brand film

30s advertising spot

15s social media commercial

30 second cutdown

15 second cutdown


Creative: Good Eye Deer

Video Production company: Good Eye Deer, Sydney

Director: Gavin Banks
Producer: Olivia Olley

Editor: Gavin Banks

Motion Graphics: Danny McNeil


World First Brand Films Production Sydney & Newcastle NSW

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