Link Group wanted a video that showcased its market-leading capabilities in fund administration.
To be screened at the the ASFA Conference in November 2016, the 60 second brand film must highlight these key themes:
• LG is a leader in effectively empowering members to engage more with their super at any life stage
• We do this by providing market-leading technology products such as SuperMentor, Member App and MarketSuite to our clients
• Link Group has a team of dedicated and enthusiastic people who share a passion for our super clients and their millions of members
• It’s all about making life easier for members and our clients who service them.
The video needs to be confident, sophisticated and inspirational. And at the same time feature visually beautiful images of staff and super members engaging with their super through Link products.
The primary audience was to be ASFA attendees in the first instance but also the film needed to be appropriate for a broader audience such as employees, inductees, and existing and prospective clients.