THE SALVATION ARMY - CHRISTMAS APPEAL
the brief
The Salvo’s Sydney office asked us to produce and direct a 30 & 15 sec TVC / CSA for the upcoming Christmas Appeal – based upon their script and concept; working with their in-house team in a co-production arrangement. Through a heartfelt narrative, we were required to show that families are in real need of help at Christmas. Just as importantly the TVC needed to offer hope and empower the audience with a simple call to action that could make a difference.
our approach
To maximise the charity’s budget, we worked with a small film crew and a small in-house Salvation Army staff for this collaborative project. In pre-production, we refined the shooting script and worked closely with the marketing team to help them achieve the campaign’s goals and needs. Good Eye Deer handled all stages of production from production design to casting to final delivery of mastered files – for broadcast and cinema release. All locations were provided by The Salvos.
Assets produced:
1 x 30s TVC, various CTA lock-up versions.
credits
Creative: The Salvation Army
TVC production company: Good Eye Deer, Sydney
Producer: Olivia Olley
Director: Gavin Banks
Cinematographer: Peter McMurray
Casting: Maura Fay
Score: John Roy
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