PCYC NSW - Traffic Offenders Intervention Project

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We all knew the TOIP series was going to be something special... How lucky we are to have Good Eye Deer’s expertise, talent and vision to bring it all together... the amazing team at Good Eye Deer made TOIP the award winning series that it is"

Phillip Ross, General Manager, Communications, Marketing & Events, PCYC NSW

the brief

Every day in NSW,  Australia someone dies on our roads – unnecessarily.


This trailer is for a series of educational videos (produced for the PCYC NSW Traffic Offenders Intervention Program) that explore the real and often tragic human costs of the choices we make while driving. From the crash scene to the courtroom; from prison to the loved ones who are left behind, this award-winning educational video production presents a personal look at the reality of seemingly small decisions that have big consequences.

Video production released on DVD and USB.

our approach

How do we affect change in behaviour when it is needed? 
 

Most Australian commercials about drink driving feature graphic scenes of road trauma. Designed to scare drivers into better behaviour they mostly just cause us to look away. Instead of disengaging our audience, we sought to draw them in – to involve them. We focussed on engaging our audience with candid stories about how their lives had changed because of the decisions they had made. The resulting series pulls at the heartstrings of the audience and paints a grim picture of what is ahead if their behaviour does not change.

credits

Video Production Company:
Producer: Gavin Banks & Olivia Olley
Director / DP: Gavin Banks

 

Supported by:
The Police Force of NSW; The NSW Ambulance Service; Attorney General’s Department; Department of Corrective Services; National Drug and Alcohol Research Centre; Riviere Law; Drive4; Hunter Brain Injury Service: Westpac Rescue Helicopter.

 

Awards:

WINNER: Best Instructional / Training resource 2015 ATOM Awards
WINNER: Best Series: Education, 2015 US International Film & Video Awards
WINNER: Best Educational Video Production, 2014 National AVPA Awards
WINNER: Gold Award (Corporate & Education), ACS Awards (NSW/ACT) 2014

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