ARTC - Re-Sleepering

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The team engaged with ARTC and project stakeholders to the extent that they personally understood the nature and complexity of the task.

Evan Carman, ARTC

ARTC

the brief

Produce a training video that covered all the processes for how to re-sleeper a railway network.

 

The Australian Rail Track Corporation (ARTC Newcastle) requested that we use the Hunter Valley 200+ Network upgrade as an example for how to manage, execute and understand the scope of a concrete re-sleepering project. The target audience is new Project Managers joining ARTC.

our approach

How do you make a training video about changing the sleepers under the train tracks interesting?

 

For the ARTC we covered every process of the re-sleepering job with beautiful cinematography. We then combine engaging interviews from our Rail experts to create a compelling look into what it takes to strengthen the rail network.

 

The high-energy teaser is designed to entice the target audience before watching the longer training video.

ARTC Concrete ReSleepering Project - Full Length

One million dollars of coal travels across Australia’s Hunter Valley train tracks every 15 minutes. With so much at stake, concrete resleepering is a vital part of both maintaining and strengthening the network. Allocated only 8hrs of track time per day, ARTC must replace 97,000 sleepers and add over 40,000 tonnes of ballast to 60 track-kilometers in just 50 days. But there is more to ARTCs Concrete Resleepering Project than just getting sleepers in the ground. It’s a strategic process that requires maximum reuse of recovered materials, the consideration of long term maintenance costs and the delivery of satisfactory outcomes for a variety of stakeholders. From planning to the pre-lift to destressing and beyond, join ARTC as this video takes you on track for an in-depth look at what it takes to effectively upgrade the network.

credits

Client: Australian Rail Track Corporation

Agency: Good Eye Deer

Client Producer: Angus McConnell

Director: Gavin Banks

Colour Grade: Final Post  – Joel Colthorpe

Delivery format: DVD & web

 

 

WINNER: Best Training Video, Australian Video Producers Association Awards 2013

WINNER: CERTIFICATE of CREATIVE EXCELLENCE, US International Film and Video Festival 2014

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