In short, they believe that we live in an economic world, and that to be empowered one has to be able to participate. The company enables disenfranchised or disadvantaged people to do that by supporting them to build successful businesses of their own.
Many Rivers were looking to replace their corporate video with a new brand film. They also wanted to produce case-study stories of key clients. The new films needed to emotionally engage with audiences so they “buy in” to the Many Rivers vision. It needed to convey the importance and scope of the service and show the impact of what has and is being achieved around Australia. The client ideally wanted to include Field Officers, a CEO grab, clients – mix of male/female; remote/regional/urban; Indigenous/non-Indigenous. Stand alone client stories were also required to flesh-out the individual stories and produce additional content for social media. These were to be housed on the Many Rivers website.
The target audience for the films is supporters (existing and potential) who include: government, corporate and philanthropists (generally, over 30yrs of age). Secondary audience: Potential clients + website visitors.
Many Rivers is an enabler that works to change that. It’s an organisation that changes lives and, in turn, impacts communities. Real, lasting change was the story we knew would resonate with audiences.
We set out to create an emotive series films – ones that were inspired by powerful personal stories. Our shortlist of four interviewees was selected after pre-interviewing over twenty clients from across Australia. Characters were selected to represent diversity of stories, locations, business type, gender and ethnicity. Rather than explaining how Many Rivers works we focused on what the work of Many Rivers means – how it impacts individuals and their communities, how their lives have changed, what it has done for them as individuals, their families and communities in ways unexpected.
With so much travel required it was critical to work with minimal crew and camera equipment. We sent a strong duo around the country with our trusty Sony F5 and focussed on creating naturalistic images that highlighted the beauty and difference of the places we visited. With a behind-the-scenes look at owners going about their day-to-day tasks we got the opportunity to tell the Many Rivers story in an authentic, non-sales tone. The Client Story videos extended these narratives to leverage the content we captured and maximise the benefit of the travel spend.
1 x brand film
3 x client stories