Australian Lions - Children's Mobility Foundation

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The Australian Lions Children’s Mobility Foundation whole-heartedly recommends the services of Good Eye Deer. Gavin and Olivia have the ability to connect and interact with their clients and subjects. They capture the moment and display sensitivity and professionalism at all times. Good Eye Deer is a fine example of a good corporate citizen.

Carole Powell, Trustee – NSW Australian Lions Children’s Mobility Foundation

the brief

Create a video to help increase subscriptions and raise awareness about the foundation

 

Australian Lions Children’s Mobility Foundation (ALCMF) came to us after seeing a promotional video we produced for another Lions foundation.  ALCMF wanted a brand and film to raise awareness about what the foundation does, why it is important to support the cause and how it helps children and their families.

Most of all, ALCMF wanted to communicate the importance of what they do – what the work means.

our approach

We live in an age where we frequently receive calls for help from worthwhile causes and NFPs. How can consumers discern between causes?

 

To help our audience connect with this children’s mobility foundation, we chose to focus not on what the charity does – but what support means for families. We worked with the foundation to find three personal-stories of children who have just received or are receiving a walker. We then interviewed parents to help describe the need for such support, financially, and the health benefits a walker provides for the kids. We also sought to inspire audiences through a message of hope: ALCMF delivers an invaluable, immediate solution that you can be a part of: you can help a child walk today.

 

Assets produced

1x fundraiser video 

Brand ID

ALCMF re-branded website

credits

Creative: Good Eye Deer

Video production company: Good Eye Deer, Newcastle

Director / Cinematographer: Gavin Banks

Producer: Olivia Olley

Creation of the brand & website in collaboration with

Branding & web design: Made by Ronnoco

Copy: KB Communications

Website build: Mudbath & Co

ALCMF

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