Australian Lions Children’s Mobility Foundation (ALCMF) came to us after seeing a promotional video we produced for another Lions foundation. ALCMF wanted a brand and film to raise awareness about what the foundation does, why it is important to support the cause and how it helps children and their families.
Most of all, ALCMF wanted to communicate the importance of what they do – what the work means.
To help our audience connect with this children’s mobility foundation, we chose to focus not on what the charity does – but what support means for families. We worked with the foundation to find three personal-stories of children who have just received or are receiving a walker. We then interviewed parents to help describe the need for such support, financially, and the health benefits a walker provides for the kids. We also sought to inspire audiences through a message of hope: ALCMF delivers an invaluable, immediate solution that you can be a part of: you can help a child walk today.
1x fundraiser video
ALCMF re-branded website