Through Personal stories we discovered what Lions Club members have in common – they have “charity in their heart”.
The commonality of members became the focus of the film. We determined early on in the development process that it is not what Lions do, but why they do it. To show the scope of the organisation we filmed Lions members in Brisbane, Toowoomba, Newcastle, Melbourne, and Marysville. We worked closely with Lions Australia media PR, Diane Michael for access to many club members and their stories of committed, worthwhile work.
In the film, we also employed stylistic features to unify all the participants. During filming, we asked each of our participants to show us their two hands. The consistency of the two hands imagery helped strengthen the Two More Hands brand.