The film must depict charity work done in areas of Disaster Relief, Community Support, and Medical Research. The film will be distributed on DVD to the 20,000+ Lions Clubs members and online to the Lions International network. The objective of the film is to bring more, younger members to the organisation, and reinforce the strength of the organisation to already committed members.
The commonality of members became the focus of the film. We determined early on in the development process that it is not what Lions do, but why they do it. To show the scope of the organisation we filmed Lions members in Brisbane, Toowoomba, Newcastle, Melbourne, and Marysville. We worked closely with Lions Australia media PR, Diane Michael for access to many club members and their stories of committed, worthwhile work.
In the film, we also employed stylistic features to unify all the participants. During filming, we asked each of our participants to show us their two hands. The consistency of the two hands imagery helped strengthen the Two More Hands brand.
Creative: Good Eye Deer
Video production company: Good Eye Deer
Producer: Olivia Olley
Director / DP: Gavin Banks
Editor: Gavin Banks
Campaign ID: Raz O’Connor
Client Producer: Diane Michael