Strategic Video Production Company: Sydney | Newcastle

Strategically target your market through audience-focused, video campaigns

We think strategically. We understand brand. And we know how to connect with audiences. Our films consistently deliver strong ROI, just ask our clients.

Video Production

We specialise in the production of commercials and brand films. What sets us apart is that we are strategists.  We don’t believe that it helps Brands to add to the online noise. Instead, we find a way to speak to your audience about what they care about (their hopes, dreams, fears and desires).

Full Service Video production

We integrate into your team as creative partners and collaborators. We can handle requests for any kind of video production or branded content. Our lead Producers, Gavin Banks and Olivia Olley bring extensive experience to the commercial production and digital storytelling space. In operation for 20 years, Good Eye Deer has won multiple national and international awards for our work, but more importantly, our films deliver tangible ROI for our clients. We believe audiences are looking for connection. It’s our job to deliver your message in a relevant and accessible way.

Production Facilitation

We offer full service Production Facilitation for brands, agencies, broadcasters and large production houses. Over the years, we have provided production support for both national and international projects. We specialise in providing crew, HODs and/or talent in Sydney, Newcastle and the Hunter Valley. We have filmed in just about every part of all Australia, and we love working collaboratively to ensure your production is a success.

Get in touch

Contact us or call Sydney: +61 2 9046 8463 | Newcastle: +61 2 4058 4046

We exist to inspire positive change – change in the perceptions and actions of audiences. We do this by creating visual stories that emotionally engage and inspire.


Good ideas grow from a thorough understanding of your brand, message, audience and media delivery platform. From there, we combine communication theory with filmic techniques to sell-in brand objectives in a clever, relevant and visual way. 

Audience focused storytelling

Sometimes a brand film can get lost in itself, severing the audience connection. This often happens when Marketing Managers have multiple messages and multiple stakeholders to appease. Our job is to wade through the competing agendas and distil a story that will convey the brand in an authentic manner. Story has been a connector of ideas for millennia. Today the most powerful way for a brand to communicate ideas is with video. But not just any video, a video that speaks the language of target markets and inspires audiences to act.

Digital content that works

Crafting a good film is a strategic process. One that takes into consideration: brand, audience, message and advertising platforms. Knowing the platform for which audiences engage with branded content is a key part of our creative process. Cinema, TV, Online and Social Media are the main advertising spaces. As the non-traditional advertising space grows, so does the needs of its viewers. Crafting content that meets the needs of the changing audience is part of our strategy for your marketing success.


Featured Projects

Our Clients Say

It takes a special team to have the capacity to capture the essence of a project that’s still evolving as the shoot commences. When we watch and listen to the final film, it’s easy to see why everyone loves the viewing experience and appreciates the benefits our young participants gained from being part of the project.

What you won’t see until you’ve worked with Good Eye Deer is the strength of their methodology, commitment to professionalism and determination to make a positive difference.

Trevor John
- Director of Regional Development RDA Hunter

Good Eye Deer delivered this project with passion, patience and precision.

Stephen Saunders
Section Leader: Industry & Destination Development, Coffs Harbour City Council


Recent Journal Entries

‘Create Your Paradise’ wins Destination Marketing award

‘Create Your Paradise’ wins Destination Marketing award

Regional tourism award winner More than 200 industry representatives gathered in Coffs Harbour for the 2018 North Coast Regional Tourism Awards sponsored by Destination NSW on Wednesday 25 July. 2018. Winners in 13 categories were announced at the gala awards ceremony from finalists including local councils, tourism businesses, events, restaurants, wineries and accommodation providers. Coffs […]

Good Eye Deer producer “One to Watch” in 2018

Good Eye Deer producer “One to Watch” in 2018

Producer Olivia Olley has just been announced as “One To watch” by Screen Producers Australia. Olley is one of 20 emerging producers from across Australia who will partake in the “Ones To Watch” career accelerator program. “Ones To Watch” pairs Australia’s finest emerging producers with senior mentors from the industry to support the development of […]

Video on Social: changing viewing habits and how to leverage them

Video on Social: changing viewing habits and how to leverage them

Video content. Everyone wants video. But, in an age where “video is king”, how are consumer viewing habits changing? And what can brand managers do to engage video-savvy audiences in an increasingly crowded market? 500 million people are watching video on Facebook every day. But, not everyone views those videos all the way through. In […]