It’s easy for corporations to make claims about the quality of product or service we offer. But what causes potential-clients to believe them?

Client testimonials, industry awards and third-party reviews are a great way to show how we compare with the competition. But in this circumstance, the time frame didn’t allow for such an approach. With just 4 weeks to produce the film, we turned a list of company achievements into an evocative, aspirational script. We used a warm, conversational voiceover to invite audience members to imagine the perfect solution to their administration needs – one that Link already offers. To create a sense of collaboration, innovation and technological sophistication we created a stylised shooting and editing style. This linked staff and technology through camera movement and clever transitions.