To show the emotional reward of what the Salvos do for others, we shot in two styles: static and handheld.
As the concept was to show the Red Shield Appeal’s value, we chose to shoot the project “handheld” when a character was in crisis. Then, when the Salvo’s came to help, the cinematography is stable with locked off frames or smooth dolly-shots. Our goal with this technical and creative choice was to enhance the theme of “hope”. Production was arranged in just 8 days, using a mix of actor re-enactments and real-life recipients. Shot across Australia.
Assets produced
- 60s National TVC for cinema release
- 30 second TVC cut down
- 2 x 15 second TVCs:
- Drought
- Domestic Violence