Audiences want to be engaged. We want to connect with the stories we watch. One of the best ways to do this is through personal stories.

Rather than filming comprehensive coverage of six STEM events (as was originally requested), we proposed taking audiences on a much more personal journey – a documentary-style journey into the lives and worlds of three child participants.

We like to focus on discovering who people are, how situations impact them, and what it all means. We chose to follow a child representative from each region who were about to participate in a SISP Project activity. After meeting our “hero” children, we followed their journey through and beyond the SISP activity. We aimed to find out how the experience impacted them. Through their own words and stories, we demonstrated how the Project strengthens industry/education relationships, and how this collaborative approach enhances a child’s future.

This creative approach focuses on the benefits for the student: what SISP means, rather than the details of how it works (though that does come through in the subtext). We believe that when audiences understand the real value of a product or service they are more likely to support it. The client wasn’t disappointed.

Assets produced

5 minute brand film for internal and government comms.

2.5min social media promotion