Australia’s largest superannuation fund administrators, Link Group, asked us to mastermind a brand film that brought to life the work, personalities and humour of their staff. We were asked to only feature real staff (not actors!) in their Sydney and Melbourne offices.
The final video production will be screened internally for induction and at corporate conferences to promote Link Group’s company culture.
How do you show an infectious, corporate culture when day-to-day work involves working at computers or being on the phone in an office? And, how do you show that every person at Link Group is unique in their own way?
We decided to blend the traditional workings of a corporate video with a music video. The result is slick, cool, beautiful and lots of fun.
Creative: Good Eye Deer
Video production company: Good Eye Deer, Sydney
Director: Gavin Banks
Cinematographer: Gavin Banks
Producer: Olivia Olley
Choreographer: Debbie Ellis
Award: Finalist: Best corporate video (AVPA) Awards, 2014.