UNSW - Depression In The Family

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Their willingness and ability to effectively and creatively translate our ideas into videos was amazing. We are very happy with the final products, and the feedback we have received from testing the videos with the end users has been extremely positive.

A/Prof Bettina Meiser Psychosocial Research Group (PRG), Prince of Wales Clinical School, University of NSW

the brief

Produce an online, interactive, educational resource for people with a family history of depression. 

 

All content will be based on the research from the Psychosocial Research Group at UNSW. The website needs to bring this sensitive content to life. It should also contain a series of emotive educational videos to provide a personal look at what it’s like for families to live with depression. From 2014 the website needs to facilitate a 24 month randomised controlled trial. After the trial (2016) the site will become a free educational resource for families living with depression.

our approach

Research often uncovers life-changing information. The challenge of any educational resource is to find a way to frame those discoveries in a way that makes them accessible and attractive to audiences.

 

The Links project required us to project manage, design and build a complex website, graphic and video content that would do just that.

 

A review of the research findings saw us divide the content into what would be communicated best through each medium. Video is the most powerful tool available to communicate emotive stories, so we designed films around the big, emotionally charged topics. Text, graphics and were used to deliver the details and examples.

 

There is still great stigma around mental illness (and in particular depression and bipolar disorder). With the videos, we decided to level the playing field visually. We shot a series of interviews with both experts and people living with depression, but without identifying who was who. Ethics and privacy issues also required us to work with actors rather than film interviews with ‘real people living with depression’. We supplied actors with character briefs and some specific information about depression based upon a collection of real stories and experiences. The actors were then interviewed about their ‘experience’ with depression. Experts and researchers sat in on these interviews to assure the information delivered by actors were accurate. Following this, we interviewed experts to discuss their views on depression, bi-polar disorder and the myths associated with the issue.

 

Good Eye Deer branded and then developed the interactive educational website and video content for this project – our second of three for PRG (See our 3 Steps to Telehealth online resource produced in 2013). The Psychosocial Research Group (PRG) provided the research and copy. NeuRa now hosts the site.

Assets Produced

  • Online training website
  • Brand film / intro video
  • Education and training videos though out site
  • Brand ID

What Is Depression

Preventing Depression

Depression in the family

credits

Creative: Good Eye Deer
Video production company: Good Eye Deer, Sydney

Director / Cinematographer: Gavin Banks

Producer: Olivia Olley

Website Build: Karl Bowden

Links website

UNSW: PRG client website

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