We knew from the beginning that this story was an important assignment. Across the summer of 2019/20, our country was on fire, and we were helpless bystanders.
When we got the call to produce the LCIF docu-story, we immediately pitched a concept that would blend their need to showcase the chairperson and craft a story to show the personal impact. The shoot was set for Balmoral NSW. We suggested that we use that town as an example of so many towns and people impacted – who LCIF supported and will continue to support. On our search for speakers, we came in contact with the local fire chief who could speak about his experience trying to control the largest fire he has come across in 40 years of service. We then lined up a mum and a retiree willing to speak to the impact upon their lives and the value of the support from LCIF. We shot just one week before the March 2020 COVID-19 lockdown. As such, when we took this project into the edit, we wanted to add in the layer that the COVID-19 pandemic only enhanced the need for on-going support.
ASSETS PRODUCED
- 5-minute internal fundraiser documentary
- 2.5min social media brand story
- 30s social media spot
- Subtitled in 12 languages, all 3 versions.