Early in 2020 the LCIF chairperson, Gudrun Bjort Yngvadottir was touring Australia with local representative Barry Palmer. The Lions Foundation knew that many people affected by fires will need support for years to come due to the extent of the devastation. As such, the LCIF marketing team wanted to create fundraiser video speaking to the need for on-going support. In the documentary-style video, they wanted to feature the LCIF representatives as well as local recipients of the grant.
When we got the call to produce the LCIF docu-story, we immediately pitched a concept that would blend their need to showcase the chairperson and craft a story to show the personal impact. The shoot was set for Balmoral NSW. We suggested that we use that town as an example of so many towns and people impacted – who LCIF supported and will continue to support. On our search for speakers, we came in contact with the local fire chief who could speak about his experience trying to control the largest fire he has come across in 40 years of service. We then lined up a mum and a retiree willing to speak to the impact upon their lives and the value of the support from LCIF. We shot just one week before the March 2020 COVID-19 lockdown. As such, when we took this project into the edit, we wanted to add in the layer that the COVID-19 pandemic only enhanced the need for on-going support.
Creative: Good Eye Deer
Video Production Company: Good Eye Deer – Sydney
Director: Gavin Banks
Producer: Olivia Olley
Cinematographer: Gavin Banks
Editor: Jose Fernandez
Sound: John Roy