Those three elements are: Disaster Relief, Community Support and Medical Research. The objective of the campaign is to bring more, younger members to Lions Australia, and reinforce the strength of the organisation to already committed members. The national media recruitment campaign for the commercials will be called Two More Hands.
Once in development, we quickly determined that the Lions Australia Two More Hands campaign was both a recruitment and an awareness campaign. Our objective was to increase the NFP’s profile – show they are modern and can appeal to a younger market. After researching the project, we discussed with Lions Australia the option of creating three commercials – one for each charity strand. Three commercials (opposed to one) will allow for a stronger and more consistent re-enforcement of the brand.
Creative: Good Eye Deer
Video Production Company: Good Eye Deer
Producer: Olivia Olley and Gavin Banks
Director: Gavin Banks
DP: Peter McMurray
Key cast: Harry Tseng, Lauren O’Brien, Daniel Stoddart