Lions Australia - two more hands (TVCs)

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The team was responsive, creative, flexible, and most importantly, really engaged with our organisation and it’s people. They were able to involve our members and come up with a series of ads that uniquely told our story. I loved the way that they presented our organisation with humour and care

Rob Oerlemans - Executive Officer at Lions Australia

Good Eye Deer | Lions Australia

the brief

Create a national TV Commercial to appeal to an audience of 30 – 45 showcasing three aspects of charity work conducted by Lions Australia. 

 

Those three elements are: Disaster Relief, Community Support and Medical Research. The objective of the campaign is to bring more, younger members to Lions Australia, and reinforce the strength of the organisation to already committed members. The national media recruitment campaign for the commercials will be called Two More Hands.

our approach

produce three tvcs rather than one for max exposure.
 

Once in development, we quickly determined that the Lions Australia Two More Hands campaign was both a recruitment and an awareness campaign. Our objective was to increase the NFP’s profile – show they are modern and can appeal to a younger market. After researching the project, we discussed with Lions Australia the option of creating three commercials – one for each charity strand. Three commercials (opposed to one) will allow for a stronger and more consistent re-enforcement of the brand.

 

Assets produced
  • 3 x 30s TVC and online commercials
    • Community Service
    • Disaster relief
    • Fundraising

30 TVC / CSA
"disaster relief"

30 TVC / CSA
"fundraising"

credits

Creative: Good Eye Deer

Video Production Company: Good Eye Deer

Producer: Olivia Olley and Gavin Banks

Director: Gavin Banks

DP: Peter McMurray

Key cast: Harry Tseng, Lauren O’Brien, Daniel Stoddart

Lions Australia

 

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