Video on Social: changing viewing habits and how to leverage them
Video content. Everyone wants video. But, in an age where “video is king”, how are consumer viewing habits changing? And what can brand managers do to engage video-savvy audiences in an increasingly crowded market? 500 million people are watching video on Facebook every day. But, not everyone views those videos all the way through. In […]
Capture or alienate: What is your video content to your audience?
Brand films and video content have the capacity to deliver brand messages in a way that truly achieves an emotional connection with your audience. At the 2017 CMO Conference, Good Eye Deer discussed what marketers are doing in the video marketing space and how brand values, good ideas and story can be effectively leveraged to […]
How to convince the boss it’s time to invest in video marketing
If you work in marketing or business development you’ll already know that video is a great way to reach your audience. While it used to be a nice optional extra video is now an essential part of consumer engagement. If you want to know how to convince the boss it’s time to invest in video marketing […]
