SafeWork NSW were looking to produce a campaign that spoke to five disparate industries about the value of Work Health and Safety - and how easy WHS is for small business to implement. SafeWork NSW originally requested one promotional brand video and a social media cut down. The brief was to feature a real business that covered all the major WHS issues.


As a strategic video production company, we looked deeper into the project and came to the conclusion that featuring one business/industry would not compel all five industries - as the demographics were too varied. We therefore proposed to create a brand film similar in style to the 2016 re-brand video. Our approach allowed all intended audiences to view content relevant to their industry. Plus, the approach enabled SafeWork NSW to leverage their advertising and social media videos. The extra digital content produced included one video per featured business, plus a short version of the brand film. Each cut down was 30 seconds in duration, enabling SafeWork NSW to extend their campaign from online to also include TV advertising.


Good Eye Deer is professional, thorough and extremely knowledgeable when it comes to video production and digital marketing. They understand the power of telling compelling stories that are not only highly engaging, but highly appropriate and interesting for their audiences. They think strategically and understand our brand. I’d have no hesitation in recommending Good Eye Deer.

Brooke Newstead
Senior Communications Officer (Campaigns)
NSW Department of Finance, Services and Innovation


Agency: Direct
Video production company: Good Eye Deer - Newcastle
Director / DP: Gavin Banks
Producer: Olivia Olley
1st AC: Gavin Blyth
Editor: Karl Pearson
Sound designer: John Roy

SafeWork NSW: Easy to do WHS