#JoinTheFun – Lego

Challenge: Unfortunately for our friends at TRU, Australia, this campaign came too late – it launched the day the Toys ‘R’ Us, USA also announced bankruptcy. Regardless, it is still a powerful campaign we’d love to share. It got outstanding audience engagement with up to 54% completion rates on YouTube! Toys ‘R’ Us is Australia’s … Continue reading #JoinTheFun – Lego