WorldFirst Australia wanted an emotive film to showcase their international currency exchange offering. They had previously produced a series of animated explainer videos but wanted something different - more engaging. A 60 second brand film was commissioned with this 30 second version and another 15 second cut-down required. This 30 second spot was to be played at live NRL Roosters games.
The films needed to appeal to three main demographics:
- Expatriates (sending or spending money abroad)
- Online sellers (conducting international business)
- Companies trading intertnationally
Getting audience buy-in is critical if you want to produce an effective brand film. That's where we started with WorldFirst.
Rather than explaining how and what the company do we wanted to focus on what the service means for customers.
We stared with a question: What is a visual representation of making the most of your money look like?
From there we developed a strong, simple script designed to intrigue and inspire a sense of achievement and possibility: What's your next? We chose to use text instead of voiceover to communicate key messaging while accommodating use on Social, where many views happen without sound. A rapid-fire edit takes the viewer on an exciting visual journey. We see a range of demographics achieving their goals across some of the world's most famous cities. This was all brought together with an emotive, industrious music track. The overall message becomes clear: no matter what your international dreams, as an individual, online seller or company, WorldFirst can help you make the most of your money...
After tendering this project out to a few different video production companies, Good Eye Deer came back with the strongest proposal and the end product did not disappoint.The execution of the job was very professional and the team were able to work within our given deadline.
The team provided creative direction throughout the project and worked hard to accommodate our requirements and objectives. We look forward to working with Good Eye Deer again in the future.
Duncan Khoury, Head of Marketing, Australia and Singapore, WorldFirst