Toys ‘R’ Us is Australia’s largest toy store and has been in operation locally for almost 25 years. The
company wants to produce a digital campaign and series of online commercials, designed to reconnect
the brand with their target market. The main focus of the campaign is to get Toys ‘R’ Us to be top of mind
for consumers (particularly kids) when it comes to thinking about toys. The campaign also needs to get
consumers to visit and spend time in Toys ‘R’ Us stores.


Coming soon...


Agency: Good Eye Deer, Sydney
Video production company: Good Eye Deer, Sydney
Campaign Creative Director: Gavin Banks
Campaign Producer: Olivia Olley
Campaign strategist: Brian Daly
Art director: Fraser Smith