Brief

Create a 15 second, domestic violence version TVC from the 60 sec Red Shield Appeal Community Service Announcement (CSA).

Approach

All TV commercials must have a strong call to action to be effective. Making sure client's call to action had enough time, we worked backwards to showcase an extended domestic violence story from the 60 sec CSA.

feedback

"This special and important project was enriched enormously by Good Eye Deer's role in it. They worked thoughtfully (and very hard) to help bring it to life, and were flexible and creative throughout the process. They were particularly good at suggesting cost-effective production techniques and processes, which enabled us to see an ambitious project come to full fruition."

Kirrilee Trist, Marketing & Advertising Director,
Communications & Public Relations, The Salvation Army

Credits

Agency: Mezzanine Media
Production Company: Good Eye Deer
Writer / Director: Kirrilee Trist, TSA
Producer: Olivia Olley
DOP: Gavin Banks
Camera assistant: Gavin Blyth
Gaffer: Peter Bushby
Sound recordist: Jo Dutalis
Makeup: Lisa Mangion (Make-up)
Grade: Final Post