How do you produce a short, promotional video showcasing the advantages of the Link Group Mail Room to prospective clients - and make it interesting?
The mail room employs a complicated series of processes to unsure timely and accurate processing of vast amounts of mail. The trick to making the promotional video interesting was to focus on what that means for clients, as opposed to describing the myriad intricate processes involved. We used time-lapse footage to create a sense of pace, volume and efficiency. We coupled this with a quirky track, some fun footage and an energetic cut to pull it all together.
It was a pleasure to work with Good Eye Deer on this project. We set a tough timeframe to have the film completed in; their professionalism, engagement with employees, willingness to understand our business and audience as well as their technical and creative direction were all fantastic.
Business Analyst, Business & Systems Analysis, Link Group, Melbourne
Client: Link Group
Agency: Good Eye Deer
Client Producer: Alek Djuric
Agency Producer: Olivia Olley
Director: Gavin Banks
Camera assistant: Danny Mc Neill