Brief

To create a television commercial promoting the upcoming Disney production of The Little Mermaid Jnr. Except we were not permitted to use the set, costumes, music or imagery of characters...how did we do it?

 

 

Credits

Client: Hunter Region Drama School 
Agency: Good Eye Deer
Director: Gavin Banks
Producer: Olivia Olley
Sound Designer: John Roy

Solution

As we were not permitted to use the theatre we thought why not set the TVC where the story was set...the water! By flattening the sand we created the illusion of a stage, we commissioned a sound alike song which captured the magical feel of the story and created a costume based on one worn in the production. With some clever thinking and a great concept we blew the client 'out of the water'!

 

 

feedback

"We loved working with Good Eye Deer on our TVC project! Gavin and Olivia really listened to our concept and what we were trying to achieve. They delivered an end result that well and truly exceeded our expectations in a professional and slick way. Our deadline was also met easily, making the process very stress free."

Daniel Stoddart. The Popular Theatre Company