Challenge

How do you create a promotional video (brand film) to showcase your capabilities using only corporate offices and your staff? This 60 sec video won Best Corporate Video Production at the 2015 National AVPA awards.

Link Group wanted to showcase their impressive capabilities at the ASFA conference in 2015. They wanted to:

  • Promote Link Group as the market leader by emphasising our innovation, technology and people
  • Show how we offer the most comprehensive fund administration solution available
  • Showcase our technology, processes and people in action
  • Highlight our emphasis on collaboration with our clients

Approach

It's easy for us to make claims about the quality of product or service we offer. But what causes others to believe them? Client testimonials, industry awards and third-party reviews are a great way to show how we compare with the competition. But what happens when time or budget don't allow that?

This is the third corporate video production project we have designed for Link Group in the last twelve months. (Check out the Link Group Culture and Mail Room videos to see the others in the series). With a tight turn-around (4 weeks), we turned a list of company achievements into an evocative, aspirational script. We used a warm, conversational voiceover to invite audience members to imagine the perfect solution to their administration needs - one that Link already offers.

To create a sense of collaboration, innovation and technological sophistication we created a stylised shooting and editing style. This linked staff and technology through camera movement and clever transitions.

feedback

The team at Good Eye Deer nailed a tricky brief from day one and then exceeded our expectations at every step. The end result is a fantastic piece of business communication.”

Jordan Burke
Internal Communications Manager, Link Group

Awards

WINNER: Best Corporate video production, 2015 National Australian Video Producers Association (AVPA) Awards

CREDITS

Client: Link Group, Sydney
Agency: Direct
Video production company: Good Eye Deer, Sydney
Client Producer: Alek Djuric
Agency Producer / Writer: Olivia Olley
Executive Producer: Gavin Banks
Director: Brian Daly
Cinematographer: Peter Mc Murray
Camera assistant: Danny Mc Neill
Editor: Karl Pearson
Sound design: John Roy

Link Group website