Link Group wanted to showcase their impressive capabilities at their industry conference, ASFA. They wanted the film to:
Client testimonials, industry awards and third-party reviews are a great way to show how we compare with the competition. But in this circumstance, the time frame didn’t allow for such an approach. With just 4 weeks to produce the film, we turned a list of company achievements into an evocative, aspirational script. We used a warm, conversational voiceover to invite audience members to imagine the perfect solution to their administration needs – one that Link already offers. To create a sense of collaboration, innovation and technological sophistication we created a stylised shooting and editing style. This linked staff and technology through camera movement and clever transitions.
Creative: Good Eye Deer
Video production company: Good Eye Deer, Sydney
Producer: Gavin Banks
Writer: Olivia Olley
Director: Brian Daly
Cinematographer: Peter McMurray
Editor: Karl Pearson
Sound design: John Roy
Award: WINNER, Best Corporate video production, 2015 National Australian Video Producers Association (AVPA) Awards