Challenge:

Make a video that showcases Link’s market-leading capabilities in fund administration. This video will be shown to promote Link Group at the ASFA Conference in November 2016.
The 60 second video needs to highlight these key themes:
• LG is a leader in effectively empowering members to engage more with their super at any life stage
• We do this by providing market leading technology products such as SuperMentor, Member App and MarketSuite to our clients
• Link Group has a team of dedicated and enthusiastic people who share a passion for our super clients and their millions of members
• It’s all about making life easier for members and our clients who service them.

The video needs to be confident, sophisticated and inspirational. And at the same time feature visually beautiful images of staff and of super members engaging with their super through Link products.

The primary audience was to be ASFA attendees in the first instance but also the film needed to be appropriate for a broader audience such as employees, inductees, and existing and prospective clients.

Solution:

This is the fifth video we've produced for Link Group. For this brand film we opted to feature their new office in Melbourne and build on the visual style set up by the award winning ASFA 2015 video.

We shot to produce a video that would use quick cuts, matching frames and sound effects. In this way we show the technology moving between the many spaces and people as product-technology is developed and refined. There was a big focus on the new high-tech building. We also worked hard to represent the diverse workforce that develop and roll out Link's customer solutions. From the LinkLabs console table to smart boards to meeting rooms and back to the graphic designer’s desk; the film journeys through the evolution of product development.

The film is made complete by introducing the customer - the focus and reason for Link's business. Through match frames we connect the business with their audience and are transported to the outside world where three different member demographics are seen using the app in their leisure time. In this “outside world” the camera style changes from the stable framework to a raw, hand-held style. This visual contrast symbolises the organic movement of life, versus the reliable and efficient Link Group world.

feedback

I’ve worked on several corporate projects with Good Eye Deer. Without fail, they manage to conceptualise and deliver stunning video content that truly brings our complex business to life. The brief is always a challenge, but the result never disappoints".

Jordan Burke, Internal Communications Manager, Link Group

Credits:

Agency: Direct
Video production company: Good Eye Deer - Melbourne
Producer: Olivia Olley
Director: Brian Daly
DP: Gavin Banks
Camera assistant: Gavin Blyth
Makeup: Lisa Manigon
Editor: Andrew Sheldon
Online editor: Gavin Banks
Audio mastering: John Roy

Link Group website