BRIEF

Create a TV commercial series to introduce Hunter Mutual (a Newcastle-based Credit Union) as a banking option that offered the best of both worlds – the safety of a bank with the flexibility and options of a broker.

Solution

How do you make banking fun?

We asked comedian Carl Baron to join Gavin Banks and Jamie Gilmore in creating some short, skit-like films we could turn into TVCs. It took a bit of convincing (as Carl was against the idea of commercial advertising) but somewhere between the charisma of Banks and Gilmore, an elegant dinner, and a fine bottle of wine - our comedian was more than convinced, he was excited about the project.

Carl developed two scripts based around the client’s unique selling points. From there, director Gavin Banks encouraged Barron to improvise. The result is a series of commercials so popular, teenagers were reciting them in the street.

feedback

Gavin is a dedicated and passionate professional who always gives his all, regardless of the size of the production he is working on. He is very personable and has been able to easily slot into any role required of him - from directing through to editing. I can strongly recommend Gavin and his fantastic creative brain for any video production work required.

Jamie Gilmore, Little Green Frog

CREDITS

Client: Hunter Mutual
Agency: Little Green Frog
Video Production Company: Good Eye Deer, Newcastle
Writer: Carl Barron
Director: Gavin Banks
Producer: Jamie Gilmore