To create a promotional TVC that depicts THE WATERFALL WAY as a standout experience of towns and natural destinations between Coffs Harbour and Armidale. Imagery must include pristine nature shots with big, wide landscapes and include aerial/drone footage to capture movement.
Ideally, this will be a story of two groups heading in opposite directions along the route, making connections between themselves and the environments.
Each of us wants different things from a holiday. That said, most of us share a common desire to discover new places, connect (or reconnect) with loved ones and enjoy ourselves. As such, we pitched a concept that positioned the journey (both physical and emotional) as the destination.
This TV commercial series started with a soundtrack. We combined music with a series of sound effects to create a sense of motion. We worked to take audiences on a non-linear, emotional journey that was more about reproducing the wonder of exploration and discovery than going from A to B.
We developed scenes where our characters could interact and connect via the journey and its environments. Camera style and movement were designed to create a sense of flow and connection, one thing leading into another, to support a very kinetic edit. The final 60sec commercial has around 72 shots.
Filming took us from Coffs Coast to Armidale and back along the Waterfall Way. We shot five long days with a small crew and a very dedicated work experience student.
60s online commercial
30s TVC and online commercial
15s TVC and social media spot.
A TV commercial introducing one of Australia’s most beautiful road-trip destinations, The Waterfall Way. From the Coffs Coast to Armidale, NSW, this ad showcases scenery and boutique stores enjoyed by families and couples.
A 15s cutdown of the tourism commercial used for online promotion and broadcast advertising in regional NSW.
Creative & Production: Good Eye Deer
Director / DP: Gavin Banks
Producer: Olivia Olley
Drone: Joe McGaffin
Editor: Anthony Dempsey
Photography: Seen Australia
