BRIEF:

Create a teaser for the ARTC Ballast Cleaning Operation DVD – a training video about how to clean the rocks that hold train tracks in place. The teaser must display the scale and scope of the project, inspire prospective employees and contractors to know more about working for ARTC.

APPROACH:

This 2min teaser was developed in parallel with the main ARTC Ballast Cleaning training video project. Structured like a Hollywood movie trailer, we made use of provocative comments and extreme camera angles. We also used ramping and other rhythmic editing techniques to drive the film forward. A grungy, high-contrast, colour grade, and cinematic sound design was developed to bring it all together.
This teaser enabled us to display the scale of the operation and implement (in both the shoot and edit) a stylistic approach that provides a consistent look and feel to the whole project.

CREDITS:

Client: Australian Rail Track Corporation
Agency: Good Eye Deer
Client Producer: Angus McConnell
Director: Gavin Banks
Colour Grade: Final Post  - Joel Colthorpe
Delivery format: DVD & web

feedback

Good Eye Deer will take the time to understand what you, the client expects, and will deliver the product you request; on time, and on budget. From an initial discussion over the phone to meeting our satisfaction with the educational video, their communication is clear and pertinent- every step of the way. I have no hesitation in recommending their service.
Angus McConnell
Project Manager - ARTC

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