Challenge

How do you increase subscriptions and raise awareness about your NFP?

Australian Lions Children's Mobility Foundation (ALCMF) came to us after seeing a promotional video we produced for another Lions foundation.  ALCMF wanted a brand and film to raise awareness about what the foundation does, why it is important to support the cause and how it helps children and their families.

Most of all, ALCMF wanted to communicate the importance of what they do - what the work means.

Approach

We live in an age where we frequently receive calls for help from worthwhile causes. How, then, do we draw attention to one particular need and get support for it?

We chose to focus on what the foundation's work means - how it affects real people, personally -  rather than how the foundation works. We also sought to inspire audiences through a message of hope: ALCMF delivers an invaluable, immediate solution that you can be a part of: you can help a child walk today.

This five minute promotional video is part of a larger picture that Good Eye Deer also masterminded, including creating a new brand and website for the foundation.

 

 

 

feedback

The Australian Lions Children’s Mobility Foundation whole-heartedly recommends the services of Good Eye Deer. Gavin and Olivia have the ability to connect and interact with their clients and subjects. They capture the moment and display sensitivity and professionalism at all times.

Good Eye Deer is a fine example of a good corporate citizen.

Carole Powell, Trustee – NSW
Australian Lions Children’s Mobility Foundation

Credits:

Client: Australian Lions Children's Mobility Foundation
Agency: Direct
Video production company: Good Eye Deer, Newcastle
Director / Cinematographer: Gavin Banks
Producer: Olivia Olley
Branding & web design: Made by Ronnoco
Copy: KB Communications
Website build: Mudbath & Co

ALCMF