Challenge

Produce a video to increase funds raised by the ALCCRF (Australian Lions Childhood Cancer Research Foundation) from $500K to $1M PA. The film must be inspirational and promote the fact that ALCCRF is working with top medical experts to achieve a 100% cure rate for childhood cancer.

SOLUTION

To produce an inspirational film we decided to tell the story of little Ava and her father Tony. Ava was diagnosed with cancer at 6 months of age. Now, 2 years on, she is in full remission. This story of survival is inspiring because Ava's story is not unique - more and more children are surviving cancer and this is due to medical research. ALCCRF are working with Australia's top medical experts to achieve a 100% cure rate for childhood cancer. For this film we combined Ava's personal story with information from medical experts and the foundation's spokespeople. We are proud of this video as it is a small piece of inspiration for those struggling with a terminal disease.

feedback

"Good Eye Deer ensured the development of an extremely high quality promotional DVD. From the initial planning, Gavin and Olivia have been tremendously professional, as well as providing great assistance through their wealth of knowledge and experience. They have provided advice that has ensured that the end product met, and in many ways exceeded, our expectations.

Thanks to Good Eye Deer, the ALCCRF Trustees believe we have the very best, high quality promotional material to successfully spread knowledge of the Foundation."

Bob Buckley
ALCCRF Chairman 2013

CREDITS

Client: Lions Australia / ALCCRF (Melbourne)
Agency: Good Eye Deer
Agency Producer: Olivia Olley
Director / Cinematographer: Gavin Banks
Editor: Karl Pearson

ALCCRF