The evolution of us
Good Eye Deer is a team of producers and commercial advertisers led by Gavin Banks and Olivia Olley. Based in Newcastle, NSW, we have helped a range of national brands and not-for-profits grow their businesses through emotive commercials and advertising campaigns.
Previous clients have included The Salvation Army, Lions Australia, Toys ‘R’ Us, SafeWork NSW and WorldFirst, to name a few.
We now offer an end-to-end advertising solution to help businesses grow their revenue predictably. We help clients differentiate themselves from the competition and build them video-centric, online marketing campaigns that attract their ideal customers and create predictable streams of income.
Video production to video-centric, strategic digital campaigns
Good Eye Deer started life as a video production company. Our love for stories that connect people (that emotionally engage and inspire them) is what drives us even today. But making stories was not enough. We wanted to make sure they found their audiences and did their magic.
As communication specialists, our step into online video marketing has been a natural one. There has always been a gap between creative and marketing agencies, which has meant that even brilliant creative can falter because it doesn’t reach its market. Our online commercial campaigns fill that gap.
We’ve always been result-driven. Now we can not only produce content and campaigns, we can manage their implementation to make sure they get the results they are capable of.
ABOUT Gavin Banks: Creative Director
Gavin was raised travelling the world with a humanitarian organisation and councillor parents. This upbringing exposed him to a wide range of people, communities and cultures. Such early experiences instilled in him the power of story. Gavin’s humanitarian past, his love for story and his fascination with the artistry of cinema was the foundation for him entering the film industry.
After graduating top of his communication degree in 1998, Gavin founded his own production company, Good Eye Deer. Since then Gavin has produced and EP’d over 200 commercials, online videos and advertising campaigns.
Recent work includes a range of national campaigns including the Toys ‘R’ Us 2017/18 Join The Fun digital campaign; the Lions Australia More than sausages branding campaign; and the Destination NSW / Coffs Coast tourism campaign, Discover Waterfall Way.
Gavin sees each new project as a challenge. He is a passionate, committed, driven individual who believes that creative collaboration can solve any problem, and enjoys doing so regularly.
ABOUT Olivia Olley: Producer
Olivia Olley, is your first point of call at Good Eye Deer. Olivia became a producer and partner at Good Eye Deer in 2012. During her time, she has helped the company grow from a nationally recognised, multi-award winning video production house to a specialised video marketing agency.
Olivia is also a creative producer. She loves developing up story and marketing strategies. Typically, Olivia is across all our creative projects. She has a nice mix of approachability and tenacity. Olivia loves to laugh and is a great collaborator.
Her career began in 2002 with a cadetship at the Sydney Opera House. She then worked at a Post Production house in London before returning to Australia to complete a Creative Arts Degree specialising in Screenwriting, graduating with an Honours in Documentary Production. She has also been recognised as “Ones to Watch” Producer via the Australian Screen Producers Association (2018).