How to Connect with Your Audience Through Video

How to Connect with Your Audience Through Video

If you do not connect with your audience you will not engage them. For this reason we say that emotion is a critical element of effective communication. Why? Because a persuasive communicator is able to make personal connections with their audience. They use those emotional connections to shift opinions and influence decisions. That’s why emotional […]

A Guide to Corporate video production Sydney: How to choose the best agency for you

A Guide to Corporate video production Sydney: How to choose the best agency for you

Video is fast becoming a vital tool for communicating with the world about your organisation or company. Whether you want to incorporate video into your website, corporate marketing tools or create a film to stand on its own, producing a great video is not easy. If you want to create an effective video (one that […]

5 Steps to Creating the Best Video for Your Business

5 Steps to Creating the Best Video for Your Business

Video is one of the most powerful mediums of communication available. In fact, it is becoming an indispensable tool for showing the world your business as well as marketing your enterprise. Here are our 5 steps to creating the best video for your business. 1. It All Starts with the Concept Just like all great movies start with a […]

HOW IMPORTANT IS INTEGRITY TO YOUR BRAND?

HOW IMPORTANT IS INTEGRITY TO YOUR BRAND?

We all know how important integrity is in life. The importance of meaning what we say and do – and that we follow through. Integrity in brand is also vital. A film/video has the potential to give a brand real character, to take it off the page or website and help it live and breathe. Whether that […]

Gold award for cinematography – Corporate & Educational video

Gold award for cinematography – Corporate & Educational video

On Saturday night (November 8 2014) our Creative Director, Gavin Banks stepped onstage to receive a Gold award for Cinematography in the Corporate and Educational video production category at The Australian Cinematographers Society (ACS) 2014 state awards (NSW/ACT). Gavin and his partner Olivia Olley (Producer for Good Eye Deer) sat amongst some of Australia’s leading […]

THE POWER OF COLLABORATION 

THE POWER OF COLLABORATION 

Here at Good Eye Deer we understand the benefits of creative collaboration. We love working with outside companies like marketing agencies on projects. What better way to hear new ideas, brainstorm with like-minded individuals and work outside your square. This week we are on location filming three National Television Commercials for Mitsubishi Electric. During this project […]

THE ORIGIN OF CINEMATOGRAPHY

THE ORIGIN OF CINEMATOGRAPHY

We are living in an age where we are always looking ahead. Waiting for the latest iphone, video camera or next advance in technology. As Good Eye Deer play with their new purchase (a Sony F5), we thought it was time we looked back to remember where it all came from. Sometimes learning about the […]

BRINGING INNER CITY CREATIVE PEOPLE AND BUSINESSES TOGETHER

BRINGING INNER CITY CREATIVE PEOPLE AND BUSINESSES TOGETHER

You just never know what’s going on above you, seldom do we even bother to look up, through the treetops to find out what’s really going on upstairs. If you’ve wandered down Hunter St recently you will have noticed that there aren’t any signs pointing towards a world-class, co-working office and events studio. But really […]